What's on Your MUST-DO List?

We’ve all heard of and use to-do lists. They are a quick way to lay out what needs to get done and are most often used as daily reminders. They are a great way to get a full picture of all the items demanding your attention, allowing you to prioritize them for proper resolution.

If you're like me, when things get a bit overwhelming, preparing a to-do list can clear your mind and change your perspective. Proper prioritization has a way of doing that.

But what about your Must-Do list? Think about this question...

What are the things that you absolutely MUST DO to achieve your goals for this year and beyond?


If everything feels like a Must-Do item to you, then you’ve got some evaluating to do! If you make it through the year and complete everything on your To-Do list, will your business be where you really want it to be? I suggest that the answer is no.

Some of your Must-Do items are things that might not seem absolutely necessary right now, but are critical building blocks for your future goals. If you put them off, the business won’t fail, no one dies, and there is no panic in the streets. Must-Dos are those things that your future success is dependent upon. If you don’t get them accomplished at the right time, you are simply postponing tomorrow’s goals in exchange for today’s.

Let me give you an example from my own business life. One of my goals is to write and publish a book. This isn't something that happens overnight. There's a lot to do: develop the concept, lay out the table of contents, put together the chapters — and of course start writing! The reality is, I can put this off indefinitely and no one would notice. It won’t have an immediate impact on my business, so it’s easy to prioritize this below more current tasks. But it is on my Must-Do list because it's an important part of my strategic plan.

What are your Must-Dos? Are you giving them the attention they need?